
Generation Like

Are kids using social media or is social media using kids?
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
Genre: Documentary
Actor: Will Lyman, Douglas Rushkoff, Fred Durst, Tyler Oakley, Bonin Bough, Stephen Colbert, Charles Duhigg, Oli White, Louise Pentland, Hannah Hart
Director: Frank Koughan, Douglas Rushkoff
Country: United States of America
Runtime: 54
Release: 2014
Rating: 7 out of 10
Language: English,
Views: 101
Content Rating:
Quality: DVD