Pink Ribbons, Inc.
Capitalizing on hope.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Genre: Documentary
Actor: Samantha King, Barbara Brenner, Barbara Ehrenreich, Nancy Brinker, Susan Love
Director: Léa Pool
Country: United States of America, Canada
Produced By: ONF | NFB, National Film Board of Canada
Runtime: 97
Release: 2011
Rating: 6.5 out of 10
Language: English,
Views: 156
Content Rating:PG
Quality: DVD
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